Bellaso vs Northbeam
Pick Bellaso when you want multi-touch attribution and books-level finance reconciliation in one product, on pricing you can read and act on today: modules at $199/mo, Enterprise at $1,199/mo ($999/mo annual), and a 14-day trial you start yourself. Margin connects your actual accounting books to marketing spend so the P&L, MER, and blended CAC agree in one view, and Bellaso covers B2B as well as ecommerce. Northbeam is a solid fit for high-spend ecommerce teams standardized on its multi-touch attribution — its published Starter plan begins around $1,500/mo, and books-level reconciliation is not part of its published product.
At a glance
| Bellaso | Northbeam | |
|---|---|---|
| Built for | B2B and ecommerce | High-spend ecommerce |
| Entry price | Modules from $199/mo; Enterprise $1,199/mo ($999/mo annual) | Starter around $1,500/mo |
| Free trial | 14-day, no credit card | Not published |
| Finance reconciliation (books-level) | Yes — Margin ties your accounting books to marketing spend | Not part of the published product |
| Attribution | Multi-touch across paid, organic, and CRM-sourced pipeline | Multi-touch attribution for ecommerce |
| Buying motion | Self-serve | Not published |
Choose Northbeam if
- You run high-spend ecommerce and want a multi-touch attribution product built for that scale.
- You want a vendor dedicated to paid-media measurement, and you are buying its published Starter plan at around $1,500/mo for that focus.
- You are already standardized on Northbeam's multi-touch attribution and books-level finance reconciliation is not part of what you need.
Choose Bellaso if
- You need the accounting books reconciled with marketing spend — Margin makes P&L, MER, and blended CAC agree in one view, from $199/mo.
- You run B2B, ecommerce, or a mix, and want CRM-sourced pipeline in the same attribution as paid and organic.
- You want to start self-serve from $199/mo per module on a 14-day trial with no credit card, and grow into Enterprise at $1,199/mo ($999/mo annual).
Questions
Does Bellaso replace Northbeam or run alongside it?
For most ecommerce teams it is one or the other for attribution. Northbeam specializes in multi-touch attribution for high-spend ecommerce; Bellaso covers that plus B2B and adds books-level finance reconciliation through Margin. Teams that want attribution and the P&L in one place tend to consolidate on Bellaso.
How does Bellaso's pricing compare to Northbeam?
Northbeam publishes a Starter plan beginning around $1,500/mo, aimed at high-spend ecommerce. Bellaso publishes its full price list too: modules at $199/mo, Enterprise at $1,199/mo ($999/mo on annual billing), and a 14-day free trial with no credit card on every module, so you can scope the cost and run your own evaluation before you talk to anyone. What the price covers differs as well — Bellaso attributes across B2B and ecommerce and reconciles to the accounting books through Margin.
Can Bellaso reconcile revenue the way Northbeam attributes it?
Bellaso provides multi-touch attribution and goes further on finance: Margin connects your actual accounting books so P&L, MER, and blended CAC agree with what finance sees. Northbeam focuses on multi-touch attribution for ecommerce; books-level reconciliation is not part of its published product.
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Competitor details from their public sites as of August 2026. Spot something out of date? Email riley@cortexanalytics.app.