Bellaso vs HockeyStack
Pick Bellaso when you want attribution and the finance side to agree without a sales cycle to get started. Margin ties your accounting books to marketing spend so P&L, MER, and blended CAC line up in one view, and you can be running from $199/mo per module on a 14-day trial with no credit card. HockeyStack is a capable, no-nonsense B2B analytics and attribution product with named case studies — the main differences are its sales-assisted buying motion, and books-level reconciliation like Margin's is not part of its published product.
At a glance
| Bellaso | HockeyStack | |
|---|---|---|
| Built for | B2B and ecommerce | B2B |
| Entry price | Modules from $199/mo; Enterprise $1,199/mo ($999/mo annual) | Sales-assisted, no published price |
| Free trial | 14-day, no credit card | Not published |
| Finance reconciliation (books-level) | Yes — Margin ties your accounting books to marketing spend | Not part of the published product |
| Attribution | Multi-touch across paid, organic, and CRM-sourced pipeline | B2B marketing analytics and attribution |
| Buying motion | Self-serve | Sales-assisted |
Choose HockeyStack if
- You are an enterprise B2B team that wants a guided, sales-assisted onboarding rather than self-serve.
- You want named customer logos and written B2B case studies as reference before buying.
- Marketing attribution is your core need and books-level finance reconciliation is not.
Choose Bellaso if
- You need the accounting books reconciled with marketing spend — Margin makes P&L, MER, and blended CAC agree in one view, from $199/mo.
- You run B2B, ecommerce, or a mix, and want CRM-sourced pipeline in the same attribution as paid and organic.
- You want to start self-serve from $199/mo per module on a 14-day trial with no credit card, and grow into Enterprise at $1,199/mo ($999/mo annual).
Questions
Does Bellaso replace HockeyStack or run alongside it?
They overlap on B2B attribution, so most teams pick one as the system of record. Bellaso adds books-level finance reconciliation through Margin, which HockeyStack does not publish, so some teams run Bellaso for the finance-reconciled view even where HockeyStack handles attribution. You can start Bellaso self-serve without a sales call.
How does Bellaso's pricing compare to HockeyStack?
HockeyStack uses a sales-assisted motion and does not publish an entry price. Bellaso is transparent and self-serve: modules from $199/mo, Enterprise at $1,199/mo ($999/mo annual), and a 14-day free trial with no credit card, so you can evaluate it before talking to anyone.
Can Bellaso tie marketing to revenue the way HockeyStack does?
Bellaso attributes paid, organic, and CRM-sourced pipeline through to revenue, and the Margin module reconciles that against your accounting books so P&L, MER, and blended CAC agree. HockeyStack is a strong B2B marketing analytics and attribution product; the difference is that Bellaso closes the loop to the books.
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Competitor details from their public sites as of August 2026. Spot something out of date? Email riley@cortexanalytics.app.